The concept is simple enough: match the world’s best bull riding athletes against the toughest animal athletes on the planet in an 8-second man versus beast duel.

Put the cowboys against one another in a season-long battle to claim the year-end title of PBR World Champion, and with that, a share of more than $10 million in prize money including the $1 million year-end bonus and the golden buckle for the season’s best bull rider.

Of course, it’s only simple until you strap a tough and determined 159-pound cowboy to the back of a temperamental 1,600 - 2,000-pound bull, a beast, 10 times or more their size, only to see the bull get up off the ground and climb into the air, snort, kick, buck, twist & turn, ...... well .... it's one of those 'you have to be there, to truly appreciate it' moments!

You say you've never have seen it live? Then check out these athletic beasts yourself when PBR returns for its annual visit to Hertz Arena on Friday and Saturday, July 23rd, & 24th, these tickets go fast so if you want to get in, you'd better hurry!

Both riders and bulls will compete to earn points and money while working to move one step closer to the World Finals.

Bulls get points for bucking and kicking and generally putting up a good fight. The riders get them for staying on board long enough — at least eight seconds — and for looking good while doing it too. Good form is everything.

The result is unparalleled action, where danger, drama and heroic accomplishments................ are just a part of the game.

Hertz Arena is located at 11000 Everblades Parkway, Estero, FL

For more information, call 239-948-7825 or visit:Hertzarena.com.