Bobby started in the paper business back in 2000 when he volunteered at the Island Sand Paper on Fort Myers Beach, learning the ins and outs from the ground up on the job. while helping Carl Conley get that paper started, Bobby got a desk top publishing degree the hard way, through trial and error. Carl went on to sell the paper ten years later to travel.

5 years later, in 2015 Carl Conley and Trent Townsend started a new venture, the Sun Bay Paper and asked Bobby to come on board to do be the Production Manager.

Things were going well as the first year progressed, but Trent decided to leave the company and Bobby bought in, 3 months after the first year anniversary Carl also left the company and Bobby purchased all assets and became owner with his silent partner investors.